Add and verify your website on the Search Console.
Now open the console for your added property (In my case - https://rahulja.in)
- First thing you need to to is add sitemap of your website. It is generally an
xml
file namedsitemap.xml
in your website root folder.- Go to
Crawl
>Sitemaps
- Click on
Add/Test Sitemap
button - Add url to your sitemap.
- Submit.
sitemap.xml
file every time I build my website. - Go to
- Next check and edit your
robots.txt
file. This is a file at the root of your site that indicates those parts of your site you don’t want to be accessed by search engine crawlers.- Go to
Crawl
>robots.txt Tester
- Edit your robots.txt and check for errors.
- Sample-
Disallow
allows us to ignore certain URLs and URL types that we'd rather not be indexed and appear in search results.
- Go to
-
Crawl
>Fetch as Google
to see how Google renders pages from your website. Check different types of URLs for both mobile and desktop Googlebot types. - Add the google analytics property to your website if you've added analytics to your website. Do this by clicking on Settings gear on the top right and selecting
Google Analytics Property
. - If your website has some structured data like articles or products, you can highlight them to google for better search results.
- Go to
Search Appearance
>Data Highlighter
. Click on the redStart Highlighting
Button. - Enter the URL of a typical page that you want to highlight. Like a link to an article, product etc.
- Start following the instructions and highlight as much data as you can find on the page. Make google learn pattern in your posts so that it can auto highlight new pages that get added to the index.
- Go to
Other Resources
-- Go through the Search Engine Optimization (SEO) Starter Guide. It’ll be help you get started.
- If you’ve added any structured data in you website, you can use the Structured Data Testing Tool to validate and view it.
- Use PageSpeed Insights to find out how to make your web pages fast on all devices.
References
Learn about sitemaps - Search Console Help
Learn about robots.txt files - Search Console Help
Use Fetch as Google for websites - Search Console Help